Marketing automation is about using technology to handle simple (and often repetitive) marketing and lead nurturing tasks without human intervention. It is often controlled by software that allows human users to create simple. Usually visual workflows that operate on “if this. Then that” logic. For example. A marketer can set up an automation flow that automatically sends customers a free coupon code for taking a certain action. Like signing up for their newsletter or making an online purchase. This avoids manual labor for small lead generation actions that can make all the
What is the point of marketing automation
On average, 56% of businesses currently Australia Email List use marketing automation. 40% of B2B companies plan to adopt this technology. (Source: Emailmonday, 2022) Think of all the work it takes to get just one customer to convert online. A single buyer’s journey may involve tracking cookies. Social media advertisements. Email marketing online voucher codes, web searches, clicks, initial sales enquiry, sales follow-ups, conversion. After-sales service and all kinds of micro actions in between. If the marketing team had to
manually handle minor tasks, like creating an entry in the CRM or sending a routine email campaign to a defined list of subscribers whenever certain criteria are filled. His work would be really very tedious. In short, by automating these small but crucial “connective” tasks, your marketing and sales teams can focus on what only a human can do: formulate inventive strategies, connect with prospects and
Continuously improve. the whole buying process.
We’ll explore the benefits of marketing automation in more detail in a moment. What marketing activities can be automated? Email Marketing: Email marketing automation is one of the most common types of marketing automation you will see in the wild. Automated email campaigns send a pre-determined email or stream of emails (a “drip marketing campaign”) when a subscriber meets certain criteria, such as when they sign up for a mailing list. subscribers, clicks on a specific
link or makes an online purchase. Built-in CRM automation: There’s really little point in maintaining two separate systems that handle your email lead generation Hit Post and CRM functions independently. When lead generation is integrated with CRM functionality, you can set workflow triggers and actions for elements of the entire sales and marketing process; for example, drip marketing campaigns based on lead score; a prospect’s position in the buyer’s journey.