The exact characteristics of your product that make it unique and different from the competition’s products. The USP should be particularly emphasized in all marketing activities. It is supposed to be the deciding factor for those choosing between several competitors, and so it is in your interest that it is well highlighted in your promotional material. Of course, your USP doesn’t have to be a specific feature of your product. What sets you apart may include your high-quality customer service, fast delivery.
Free trial period or even a specific return policy
Just figure out what it may be and Bahamas Email List try to build a compelling story around it. 3. Be creative with specials Another marketing idea you can use to set yourself apart from the competition is to be innovative when it comes to creating special offers and programs. A creative daily or weekly special can serve as a temporary additional USP. Special offers are much better lead magnets than just giving away free stuff.
Free can appeal to anyone, but it will probably mostly appeal to those who aren’t too interested in doing business with your company long term. With discounts or special plans, you target people who are already willing to pay something for your products, and you also encourage consumers to become more familiar with these products. What you could offer for free are sessions.
Use social media to increase your online visibility
Social media is great for promoting your small business. Affordable sponsored posts combined with plenty of targeting options can help accelerate your business recognition and growth. According to the study below, social networks are the preferred technique for marketers to achieve their objectives: techniques to achieve goals Source: Cision The key to successful social media management is no secret: you just need good content. Now, the production of this content is of course not so simple. You have to make it educational, useful and
entertaining. Also try to address industry-related questions and topics. This way you’ll attract users who were probably not looking for your business Hit Post or product, but great content can bring them to your channels, navigate them to your account or website, and even encourage them to buy. In order to create content that will drive conversion, you need to know who your audience is and who your customers are. Social media analytics can be very helpful in this regard, but if you need more advanced, real-time statistics with.